Newland Expands Presence in Iran with Tehran Office
Newland EMEA, a manufacturer of barcode scanning and mobile communication solutions, has accelerated its growth in the Middle East with the opening of a new office in Tehran, Iran. Until recently, Iran was one of the last unknown territories for many international brands. However, changes in the political and economic landscape have signaled a shift, opening up a market with immense potential.
On 23 July, Newland Iran organized a grand opening with which they introduced their product range of scanning modules, handscanners, stationary scanners, mobile computers and price checkers to the market. Several presentations took attendees through company and product information, including one by Peter Sliedrecht, CEO of Newland EMEA, Newland’s Turkey & Iran regional manager Yavuz Sahin and Newland Iran partner Mohammad Motesharei. The company invited Dr. Milad Eslamzadeh, the face of an Iranian tech show, to host the event. Dr. Parviz Dargi, an Iranian marketing guru that is well-known in the industry, also joined the event as a speaker. The opening was timed to be during Elecomp, Iran’s largest electronics and computer exhibition. As the city turned into a tech industry hub, over 120 industry professionals attended Newland Iran’s event in Espinas Palace Hotel.
Throughout the years, the Iran region has been at the forefront of innovation and in spite of sanctions, Iran has managed to foster a thriving tech scene. “Two thirds of Iran’s 80 million population are under 35 years old. Citizens are young, well-educated, tech-savvy and they are demanding the same capabilities as the rest of EMEA. This trend is only going to keep growing, we want to be there to meet that demand,” said Peter Sliedrecht, CEO of Newland EMEA. “Strengthening our presence in Iran with a Newland office was the next logical step.”
With an economy of over 400B$, Iran is the Middle East’s second biggest economy and one of the largest emerging markets in the world. The country is rich with diverse talent and a breeding ground for tech industry development. The Newland Iran branch allows the AIDC company to tap into this and opens the door wider for Newland in retail, hospitality, transportation, government, healthcare, and warehouse & logistics sectors.